Political Campaign: The audio calling card

In addition to the communication of information itself, this audio calling card also incorporates a commercial approach.

Project description

 - «Why should we always read and not just listen for a change?» The innovative project makes use of the fact that hearing is under-utilized as a means of perception for specific messages. It has been proven, however, that sound memories last longer than images.

One keystroke is sufficient to create either a direct connection with the company or to send a text message with the contact details. What this project client has used for their advertising can easily be used for other purposes. This is a clever way of presenting people and brands. An outstanding opportunity for outwitting over-stimulation and achieving a real competitive advantage.

Other audio tours that might be of interest:

Audio Column Witch’s Garden
Einsiedeln World Theatre
The Talking Library
Paths to Education and Careers


Key Project Facts


Political Campaign: Audio Calling Card
July 2007

Dial up

0844 444 446, Code 80011


Various placard locations in and around Zug

Picture Gallery